Privacy Policy

AdTriva is the world's largest independent ad network. We partner with third party website publishers and mobile app developers to serve ads on their sites and in their apps. These ads are customized to their users' interests and geographic locations, which we infer from information we collect about how those users interact with sites and apps that have partnered with AdTriva (this type of advertising is often called "interest-based advertising" or "targeted advertising"). This enables our partnering publishers and developers to provide content-rich services that are more relevant to their users, often using the advertising revenues they generate to offer their services for free or at a subsidized cost.

What information do we collect?

When you view an AdTriva ad on a site or app which uses our services, we may collect information about your device or the ad that you have viewed. This information does not enable us to work out your identity in real life, but does enable us to recognize your device when you use other sites and apps that have partnered with us.

Specifically, we may collect:

(A) Information about your device
We collect some or all of the following information about your device: device type (e.g. smartphone, tablet, etc.), operating system (e.g. iOS, Android, Windows, Blackberry), network provider, Internet (IP) address, which mobile browser you use (e.g. Safari, Internet Explorer etc.), the carrier user ID (a number uniquely allocated to you by your network provider), the geo-location of your device (using GPS or other geo-location data) and the unique device identifier of your mobile device (a number uniquely allocated to your device by your device manufacturer).

(B) Information about the ad you have viewed
We also collect some or all of the following information about the ad you have viewed: (i) the content type of the ad (what the ad is about, e.g. games, finance, entertainment, news); (ii) the ad type (e.g. whether the ad is a text, image, or video based ad); (iii) where the ad is being served (e.g. the address of the website on which the ad appears); and (iv) certain information about post-click activity in relation to the ad (e.g. whether you proceed to purchase the product or service advertised).

On occasion, our partnering mobile publishers or app developers may also disclose to us information they have separately collected about you so that we can improve the relevance of the ads we serve on their behalf. They do this in accordance with their own specific privacy policies and subject to their own applicable legal requirements. We do not use the information they provide to us for any purpose other than serving you with interest-based ads on their behalf.

How do we use information that we collect?

We use the information we collect to display interest-based advertising customized to individuals’ inferred interests, preferences and locations, and to perform analysis aimed at improving our services and technologies. The information we collect also helps us to provide filtering options for publishers and developers to manage ads appearing on their sites and in their apps, and to provide targeting options for advertisers. This helps our publishers and developer clients, for example, not to present you ads that you have already seen, and helps our advertiser clients serve adverts that are most likely to be of interest to you.

Who do we share information with?

With Publishers, Developers and Advertisers
We share the information we collect from your visits to partnering sites and apps with our publisher, developer and advertiser clients. We anonymous this information using one-way hashing (i.e. scrambling) technology and encrypt it securely before sharing it. These measures preserve your anonymity and mean that our clients cannot identify you in real life from the information we share. Our clients use this anonymised information to better understand their site and app traffic usage so that they can refine and improve their services.

With AdTriva Affiliates With AdTriva Affiliates
We may also share your information among AdTriva affiliates so that we can better provide advertising that is relevant to you.

Sharing Info with Third Parties
From time to time, we may need to disclose your information to third parties such as to law enforcement authorities or our legal advisers, where it is necessary to comply with the law or regulation; enforce or apply our user terms and conditions; to protect our rights, or to preserve the safety of our users. This may include exchanging information with other companies and organizations for fraud protection.

We may also share your personal information in connection with any merger, a sale of AdTriva assets, or a financing or acquisition of all or a portion of our business to another company. Whenever we share your personal information for this reason we will ensure that the recipient is bound by all appropriate confidentiality obligations and that it commits to using your personal information only for the purposes for which you originally provided it.

International Transfers

We may share your information with clients, affiliates and other third parties described above who are based in countries outside of your country of residence (for example, if you are an EU resident, we may share your information with our non-EU clients or affiliates). While some countries may not have data protection laws that are equivalent to those of the country in which you reside, we will take all reasonable measures to protect your information in accordance with this Privacy Policy and applicable legal requirements.

How do we keep information secure?

AdTriva uses appropriate technical and organizational measures to protect the information it collects about you and your device. In particular, we anonymise all information we collect using one-way hashing technology and encrypt it securely before sharing it with any third parties.

Opting Out of Interest-based Advertising

As described above, the information we collect does not enable us to work out your identity in real life. We use this information only to serve you with interest-based advertisements based on your inferred interests, preferences and location.

If you prefer not to receive this, you can opt out of AdTriva using your information for interest-based advertising purposes at any Please note that if you opt out of AdTriva using your information for interest-based advertising you may still receive "generic" ads from us that are not based on your inferred interests.

Information collected on behalf of third parties

AdTriva may offer advertising solutions to clients that include the collection of voluntary information from you as part of an advertisement, e.g. serving an ad that contains an advertiser questionnaire. All of the information that you voluntarily provide in response to the advertisement shall be collected by AdTriva and forwarded directly to the relevant client and will be governed by that client's privacy policies in place from time to time.

ADTRIVA Website

What information do we collect?

To create an account on the AdTriva website we need to collect details of your username, password, email address, country and preferred account type.

You can also provide us with other optional information, such as your name, picture, postal address, phone number, social network profiles, questionnaire responses, general business information, and other personal, biographical, or demographic info. This optional information is not necessary for you to use the AdTriva site or to maintain an account with us, but by sharing this information we can better serve you and improve your overall website experience.

The usage information we collect

In addition to the personal information described above, we also collect certain information about your usage of the site. Specifically, our servers collect the following information automatically about your usage of the site:

  • Easy Implementation with our ad serving API.
  • The type of web browser you use (e.g. Internet Explorer, Mozilla Firefox, Google Chrome or another)
  • Where you travel within the site (e.g. the pages that you visit within the AdTriva site)
  • Your browsing preferences, such as your screen size, resolution and other viewing preferences the links [and adverts] that you click on information about how you arrived at our site (e.g. whether you were directed to our site by a search engine or another third party website)
  • Information about how you leave our site (e.g. which website you visit immediately after visiting our site).

We may use cookies to help us collect and store this information, as described in more detail below in the section headed "Does AdTriva use cookies?" and our cookie policy

How do we use the info we collect?

We use the account information and other personal information you provide to manage your account, communicate with you, conduct business with you (e.g. reporting and payment), personalize the AdTriva website, comply with your requests, and inform you about products and services in accordance with your marketing preferences.

We use your usage information to analyses our web traffic, to figure out how often customers use parts of the site, to improve the site and generally to make it appealing to as many users as possible.

Who do we share information with?

From time to time, we may need to disclose your information to third parties such as to law enforcement authorities or our legal advisers, where it is necessary to comply with the law or regulation; enforce or apply our user terms and conditions; to protect our rights, or to preserve the safety of our users. This may include exchanging information with other companies and organizations for fraud protection.

We may also share your personal information in connection with any merger, a sale of AdTriva assets, or a financing or acquisition of all or a portion of our business to another company. Whenever we share your personal information for this reason we will ensure that the recipient is bound by all appropriate confidentiality obligations and that it commits to using your personal information only for the purposes for which you originally provided it.

International Transfers

We may share your information with our affiliates and other third parties described above who are based in countries outside of your country of residence (for example, if you are an EU resident, we may share your information with our non-EU clients or affiliates). While some countries may not have data protection laws that are equivalent to those of the country in which you reside, we will take all reasonable measures to protect your information in accordance with this Privacy Policy and applicable legal requirements.

How do we keep information secure?

We use appropriate technical and organizational security measures to protect the information we collect. We use multiple electronic, procedural, and physical security measures to protect against unauthorized or unlawful use or alteration of information, and against any accidental loss, destruction, or damage to information. We encrypt all information we collect and maintain this encrypted information securely on our servers behind a firewall.

How long do you keep information for?

We retain information for only as long as is necessary to fulfill the purposes outlined in this Privacy Policy, unless otherwise required by law.

GENERAL

Does AdTriva use cookies?

We use cookies to help us collect some of the information we describe above, to provide website functionality and advertising to you, and to save you having to provide information you have already given us on subsequent visits to our site.

What about Children?

We do not knowingly collect any personal information about children under the age of 13. If we become aware that we have collected personal information about a child under the age of 13, that information will be immediately deleted from our database.

What about other websites?

The ads we service may contain links to other websites. You should be aware that we are not responsible for the privacy practices of such other websites as those may have different privacy policies and terms of use and are not associated with us. You agree that we cannot control these links and we shall not be responsible for any use of such websites.

Changes to this Privacy Policy

We may amend this Privacy Policy at any time. The amended Privacy Policy will be displayed on our site. Please check our Privacy Policy regularly to ensure you have read the latest version.

Your rights

Much of the information we hold is purely technical in nature, and relates to the devices that interact with our website or our ads rather than being "personal" in nature about any individual. Information on how to refuse use of this information for interest-based advertising purposes is provided above in the section "Opting Out of Interest-based Advertising" above.

Where we do hold limited personal information about you (such as personal information about an AdTriva account you have with us), you can ask us for access to this personal information, to correct or update any inaccurate personal information we hold, to stop sending you direct marketing or to stop using your personal information altogether.

If you would like to exercise any of these rights, please contact us using the details provided below